There is no doubt in my mind that Google, together with eBay, Yahoo and Amazon, is one of the biggest revolutions that the Internet has provided to us.
Today, Google is worth over US$100 billion simply because it has managed to successfully exploit the money-making potential of what is still its free service - the Google Search Engine!
How did it do so? With a product called Google Adwords. As I've said in my other blogs, Google's main competitor today is not Yahoo or MSN. It competes with the traditional, more established MEDIA companies like CNN, NBC, BBC etc.
Why? Let's suppose you want to advertise a product or service. A few years ago, you would have placed an advert in the newspaper, on radio and/or on TV. True, you can still do so today but you now have another great choice. To advertise on Google Adwords!
Google today reaches more people than any national TV company. And it only advertises your product to people who have shown a vague interest in it by typing some relevant keywords in its search engine. Even better, you do not have to pay Google a cent unless someone clicks on the link to the product or service you advertised. Now do you understand why it is a huge success?
So does this mean that you should use Google Adwords to make money online? The answer is No, you should use Google Adwords only to market a product or service online!
Google is great to divert traffic to your website - for the ordinary home-based business, there is probably no better tool. But it can be very dangerous - use it like a knife. The costs can rack up very quickly. If you are on a limited marketing budget, this will be costly.
Since I have lost over US$2,500 spending money on Google Adwords, I cannot claim to be an expert at it. But I am sure that if there is one lesson you can draw from it, is BE CAREFUL OF GOOGLE ADWORDS. It is not a licence to print money like some people claim. And if you do want to use Google Adwords to promote your product or service, be sure to buy an ebook on how to use it - I have given a selection below. The cost of one ebook will be far less than what you will WASTE ON GOOGLE ADWORDS if you do not know what you are doing. Trust me!
1. As stated above, use Google Adwords, only to market a product or service. Do not use it together with marketing sites such as Clickbank or Commission Junction to drive traffic to other people's sites. Clickbank wins, Google wins, the publisher wins, BUT YOU WILL LOSE!
2. Make sure that you have set aside a marketing budget to spend on Google Adwords and state your maximum spending limit on Adwords. Otherwise, you will literally burn money that you can't afford!
3. Make sure that you use the broadmatch function with the keywords you are buying - they will give you more visibility on Google;
4. If you own your own website, use Google Adsense too (see my related blog), this will give you a residual source of income;
5. Remember that Google Adwords ranks your listing using various criteria. The price you are willing to pay is only one of them, albeit a major one. A listing that generates more clicks can well be placed above yours if it is generating more clicks;
6. (5) above means that when you have started purchasing a keyword, you should expect to pay more. But if you have generated some successful clicks, you should bid less and hence reduce your costs. You may still be placed around the same average position or maybe even better.
7. Log into your Google Adwords account every day and monitor your costs. Otherwise, the costs will quickly spiral out of control. You can run a budget of several millions of dollars if you are a large company. If if you are the small home-based business who is marketing his (or someone else's) product, chances are that you are generating this marketing money out of your paycheck or savings. So clearly, this money is limited and means a lot to you. Actively monitor the keywords that are generating clicks, and lower your bids on those that have been generating clicks;
8. Remember, Google Adwords is like a car. It can be used to take you from A to B, but it can get you into a nasty accident. So just like you would learn how to drive a car before actually driving, I strongly urge you to buy one of the following ebooks and read thoroughly before you start using Google Adwords.
Whilst I have carefully chosen 3 ebooks to suit various extents to which you want to use Google Adwords, I think that they are all of value and the price you pay, in every case, is well worth what it can otherwise cost you.
(a) The Keyword Elite - a great ebook on both Adwords and Adsense that explains to you how to make the best use of each. As I describe in the Adsense section, you will not master Adsense UNLESS YOU KNOW ADWORDS. And this ebook tells you exactly what pitfalls to avoid when using Adwords. Suitable for anyone who wants to take their ecommerce business seriously and help it grow within years;
(b) Beating Adwords - this book does not go into as much detail on Adwords and Adsense and is much cheaper than The Keyword Elite. Ideally suited for people who want to become super-affilites;
(c) Google Is Making People Rich - this is ideal for starters and those who want to make money using Clickbank. Value for money ebook and there is not as much detail as the above two.
How much time will Google Adwords require from you? As much as you are willing to give. I spend about 1 hour every day reviewing my campaigns (when I run them). But you will need to do more than that - say 2/3 hours a day - when you start in order to get the hang of it.
And finally, remember that Google takes money by bank transfer out of your bank account each month. So make sure you have money to pay for the marketing. Non-payment will result in account suspension and a bad credit rating.
Good luck!
Showing posts with label Adwords. Show all posts
Showing posts with label Adwords. Show all posts
Tuesday, 16 January 2007
Friday, 17 November 2006
Be very careful of the make money items on Google Adwords. See why!
I have found the following article in another internet forum. It is really good - and I endorse it in every way.
Essentially, this reiterates the comment I made about Google Adwords - the tool that you will inevitably use if you want to market make money schemes.
Google Adwords, whilst revolutionary, is expensive for make money items.
I once spent $1,200 in one month only to generate $150 of sales.
I now market make money items on the cheap - i.e. without using Google Adwords. There are some affiliate links in the articles I post in my blog.
Instead, you are much, much better off making money in the short term on eBay. If you want to market make money items, make sure that you are not spending a fortune and you are not looking for a quick buck.
I carry on marketing make money schemes because 1. I want to share my experience of these with others and 2. I am passionate about it.
----------------------------------------------------------------------
ARTICLE REPRODUCED FROM ANOTHER BLOG:
There are a number good reasons why you should not go into the make money market. Below, I will give you ten of the more important reasons.
1. Your competition is highly skilled. If you think it is easy to compete in the make money market, think again. Your competition has mastered the art of selling, which means he or she will be an extremely tough competitor.
2. Other markets offer less resistance. The make money market is highly oversatured with sellers. For this reason, it is tough to claim decent positions on search engines. This is not so with all niches.
3. The learning curve is high if you're inexperienced selling make money products. Since your ability to train people to sell will be directly dependent on your ability to sell to them, many people will be reluctant to buy from you unless your presentation is far beyond average.
4. Even if you sell within the make money market, your target audience should be small, not large. You want to find a specific group that can be matched to a specific product you will produce or have already produced.
5. Other products are easier to market. When it comes down to it, people are highly suspicious of any type of make money product or service. If you're selling something else to them, chances are that they will be considerably less likely to worry that you are trying to rip them off.
6. Buyers in the make money market may be more likely to return products, as they perceive sellers to have tricked them if they do not succeed in making money with the product (which they usually don't, no matter how good it is).
7. Buyers wont judge your product on how it should be presented according to protocol that is normally used for make money products. Instead, they will look at the list of features you have provided.
8. You're better off in the long run if you pursue a field in which you are interested, rather than simply a make money field. If you don't have any serious interest in your product, you will more than likely do a poor job creating and marketin it.
9. Other markets can often be more profitable. Even though you've heard about those million dollar days, there are other industries which can be just as profitable, provided that you spend the time to select the right one and to cultivate profits.
10. If you don't have a background in making money with some specific system, you may be better off creating a book or product on some area in which you have specific expertise.To reiterate, there are many business models you can create; however, a business model that caters to the make money crowd is almost always a mistake.
Essentially, this reiterates the comment I made about Google Adwords - the tool that you will inevitably use if you want to market make money schemes.
Google Adwords, whilst revolutionary, is expensive for make money items.
I once spent $1,200 in one month only to generate $150 of sales.
I now market make money items on the cheap - i.e. without using Google Adwords. There are some affiliate links in the articles I post in my blog.
Instead, you are much, much better off making money in the short term on eBay. If you want to market make money items, make sure that you are not spending a fortune and you are not looking for a quick buck.
I carry on marketing make money schemes because 1. I want to share my experience of these with others and 2. I am passionate about it.
----------------------------------------------------------------------
ARTICLE REPRODUCED FROM ANOTHER BLOG:
There are a number good reasons why you should not go into the make money market. Below, I will give you ten of the more important reasons.
1. Your competition is highly skilled. If you think it is easy to compete in the make money market, think again. Your competition has mastered the art of selling, which means he or she will be an extremely tough competitor.
2. Other markets offer less resistance. The make money market is highly oversatured with sellers. For this reason, it is tough to claim decent positions on search engines. This is not so with all niches.
3. The learning curve is high if you're inexperienced selling make money products. Since your ability to train people to sell will be directly dependent on your ability to sell to them, many people will be reluctant to buy from you unless your presentation is far beyond average.
4. Even if you sell within the make money market, your target audience should be small, not large. You want to find a specific group that can be matched to a specific product you will produce or have already produced.
5. Other products are easier to market. When it comes down to it, people are highly suspicious of any type of make money product or service. If you're selling something else to them, chances are that they will be considerably less likely to worry that you are trying to rip them off.
6. Buyers in the make money market may be more likely to return products, as they perceive sellers to have tricked them if they do not succeed in making money with the product (which they usually don't, no matter how good it is).
7. Buyers wont judge your product on how it should be presented according to protocol that is normally used for make money products. Instead, they will look at the list of features you have provided.
8. You're better off in the long run if you pursue a field in which you are interested, rather than simply a make money field. If you don't have any serious interest in your product, you will more than likely do a poor job creating and marketin it.
9. Other markets can often be more profitable. Even though you've heard about those million dollar days, there are other industries which can be just as profitable, provided that you spend the time to select the right one and to cultivate profits.
10. If you don't have a background in making money with some specific system, you may be better off creating a book or product on some area in which you have specific expertise.To reiterate, there are many business models you can create; however, a business model that caters to the make money crowd is almost always a mistake.
Subscribe to:
Posts (Atom)
